Coke 24Hr Music

Coke 24hr Music | Wieden+Kennedy | 2011

Hellicar&Lewis teamed up with Wieden+Kennedy and Nexus Interactive Arts, to create a 24 hour broadcast event for Coca Cola featuring Maroon 5. As well as directing the visual identity of the event, and the narrative flow over the 24 hours, openFrameworks was used to create and deliver an interactive experience for the band in the studio which also allowed them to interact with their fan’s tweets in a gestural way in real time. The event was simultaneously broadcasted live on the Internet, using a custom system also designed in house at Hellicar&Lewis.