Triptych | Intel | 2011

We collaborated with Intel as they launched 3rd Generation Intel Core processor to create Triptych. Powered by the latest generation of Ultrabooks and Inspired by Intel, the launch event used immersive installations to bring Intel’s new processors to life.

Triptych consists of three fully immersive interactions with particle simulation and real time physics, focused key elements of Intel’s new processors: design, power and performance and security. The installation saw people interact with Microsoft’s Kinect motion sensors, hooked up to Intel-powered laptops, creating visuals projected onto giant screens that reacted differently depending on a visitor’s movements.

As well as producing the installations themselves, Hellicar&Lewis Art Directed the identity of the project, created a film based around the generative identity and collaborated with a musician to score the event.