Nike Feel TV | Nike | 2013
‘Feel TV’ was an interactive live broadcast which was part of Nike’s ‘Festival of Feel’ in Shoreditch, London, developed in collaboration with INT Works. The live broadcast enabled viewers to tweet in shout-outs and visual effects that effected the broadcast in real time. The technical system, interaction design and art direction behind the broadcast was developed by Hellicar&Lewis. The project achieved some incredible statistics including a average visit of 34 minutes and a global reach of 1.7 Million users during the 2.5 hour live show.