Pete & Joel

Hellicar&Lewis was founded in 2008 by Pete Hellicar and Joel Gethin Lewis with the express aim of building a creative business around open source, based upon their mutual lifelong fascination with building systems (physical or digital) that engage people in real time.

Pete has been riding skateboards for over 25 years. In 1997 he co-founded Unabomber Skateboards where he produced boards and apparel featuring the work of Pete Fowler and Will Sweeney among others. In 2001 he became the Art Director for Etnies Worldwide where he was responsible for the rebranding of Etnies advertising, including all logos and apparel. In 2004 he then returned to the UK and continued art directing campaigns for Etnies as well as providing design consultancy for clients like The Discovery Channel, Red or Dead, b Store, Nike, Channel 4, Topshop and Orange.

Learn more about Pete here.

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Joel studied Mathematics and Computer Science at Imperial, before completing an MA in Interaction Design at the Royal College of Art in 2003. After graduation he worked at Benetton’s communication research centre, Fabrica, before returning to London working as the interaction designer at United Visual Artists. There he toured with bands including Battles, U2 and Massive Attack, as well as collaborating on installation works such as Monolith, Volume and Hereafter.

Learn more about Joel here.